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November 7 2019

An exhibition of style and beauty will be held at «Sibexpocentre» from November 14th to 17th

On November 14th , the exhibition "The World of Style and Beauty" will begin its work. The opening of the event will take place at 12 o’clock on the stage of the first pavilion. The event promises to be bright and memorable, and in addition also useful.


The exhibition will not do without the International Championship in Design, Hairdressing and Visage, Nail Service and Eye Modeling “Baikal Beauty Expo”. From November 14th to November 17th , masters will fight for valuable prizes and the title of best. Among the areas are nail service, hairdressing, visage and decorative cosmetics, as well as a competition area for eye modeling, permanent makeup, a design contest and a Fashion CITY beauty salon contest. The event allows each master to take their rightful place in the ranking of the best masters of Siberia, an unforgettable experience and a lot of positive emotions. The championship is a qualified training and improvement of skill level, as well as a unique chance to take part in large venues of international beauty festivals. Within the framework of the championship, trainings will be held from the world champion, world-class master, Well Color Podium master, two-time gold medalist of the Jerusalem Cup (Tel Aviv, 2011.), silver medalist of the America Cup (Argentina, Buenos Aires, 2013.г. ., a gold medalist of the European Championship (Moscow, 2013), a bronze medalist of the World Championship (Germany, Frankfurt, 2014), regional trainer and judge of the Union of Hairdressers and Cosmetologists of Russia Galina Skvortsova, as well as a professional barber, Academy diploma Сhop-Ghop, Academy graduate and barbers “Moskow barbering school”, a graduate of the Truefitt & hill royal shaving school, owner of the “Top Gun” barbershop, founder and owner of the Saber barbershop network, creator of the author’s course “Barber from scratch” and “Barber PROKACHKA” TV studio of beauty and style "MANERA" by Alexey Merkulov.


As part of the business program of the exhibition “World of Style and Beauty”, master classes from leading Russian professionals will be held. So, on November 14th , a set of master classes from Ollin professional technologists will be held on the stage of the first pavilion. They will talk about proper hair care at home, as well as tell about the magic of styling.


A saturated business program will be held on November 16th . Participants of the BAIKAL BEAUTY EXPO-2019 International Championship will prepare a fashion show that will demonstrate hairstyles with long hair for brides. After which 1 round of the battle for hairdressing will take place: the participants will show their presentation. Also, at the contest “Costumes from non-standard materials”, the participants will create an image on the theme “Floral Etudes” and will please everyone present with their creative approach.


The benefit of the event is not only in gaining new experience, but also in improving their own health. So, within the framework of the exhibition, the business director of the IRIDA LIFE beauty and health center, Irina Vinichenko, is organizing the Health Marathon, which will be held for the second time at the «Sibexpocentre» venue. It will last three days:

·       On November 14th , you will be able to take part in a wellness exercise, attend a lecture on Nordic walking, find out how unique the creation of nature is - the foot. Specialists also conduct physical therapy, talk about the sense of smell, and the early diagnosis of Alzheimer's disease, demonstrate a non-surgical facial rejuvenation procedure and organize a lecture on getting rid of food dependence.

·       On November 15th , you will also be able to visit wellness exercises, take part in a conversation about health promotion, attend the «Mioplastika» scientific conference, and take part in an auto-training session on healing. At the event, will be held discussions on the topic: “The effect of a woman’s hormones on health and weight loss” and how to get rid of stress, as well as a thalassotherapy session.

·       On November 16, wellness recharging will be held again. At the same day there will be held a lecture on the restoration of metabolism and a seminar on whether it is worth drinking water and why the body needs it. Moderators will talk about a healthy back, facial massage, color therapy, which helps with various pains, as well as skin diseases and disorders of the internal organs. In addition, speakers organize lectures on kinesiology, image therapy and chromotherapy.

• At the end of the health marathon on November 17th , a raffle will be held, the winner of which will receive a ticket “Rest on Baikal for 2 days!”


The event will bring together about 40 leading companies in the field of beauty industry. Permanent exhibitors as well as "beginners" will demonstrate their products. At the stands you can find consumables for nail service, hairdressing and eyelash extensions, hairdressing equipment from Russian, Italian and Chinese manufacturers, cosmetics from South Korea, cosmetologist services, massage equipment, selling vitamins, dietary supplements, as well as natural cosmetics from European manufacturers , services for the repair of equipment of beauty salons, geling (removal of hair from the body), hair for all types of extensions at producer prices and much more.


Participants will not only trade in their products, but also demonstrate them in action. They will conduct training workshops and seminars.At almost every booth, representatives will teach guests modern technologies, tell secrets of success in the industry, some participants will draw prizes among the guests of the exhibition. Exhibitors organize a master class for masseurs and cosmetologists, tell how to properly shape eyebrows with polymer wax, how to choose tools for pedicure, how to professionally make a hardware manicure with 2 cutters. In addition, they will demonstrate lamination of eyelashes with Spanish compounds, explain about the elements of classic massage, show how to care for facial skin, share the secrets of long-term styling of eyebrows, tell about cosmetology in the field of depilation and much more interesting.


We invite you to visit the exhibition from November 14th to 16th from 10 to 18 hours, as well as November 17th to 17.00

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