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April 4 2018

On April 5-8 in Sibexpocentre the ‘Industry of Beauty’ exhibition will be held

Today there is a lot of information on how to be beautiful and well-groomed. The industry develops promptly, and at one point there is a question: how to understand all the diversity of offered means and opportunities? On April 5-8 in Sibexpocentre Exhibition Complex the ‘Industry of Beauty’ exhibition will take place where it will be possible to ask personally questions to the titled masters, to visit various master classes, to get advice of highly qualified specialists and to choose the suitable procedures and cosmetic treatment.

The companies from Irkutsk and Irkutsk Region, Ulan-Ude, Rostov-on-Don, Novosibirsk, Yekaterinburg, Moscow and Moscow Region will take part in work of the exposition. Participants will present the big range of various cosmetics and materials for manicure and pedicure, modern technologies and developments in the sphere of cosmetology, hairdressing, various novelties cosmetic care and decorative means from the leading brands and many other things.

 

One of the main and most large-scale events of the exhibition will be the first ‘Baikal Beauty Expo’ Championship on Design, Hairdressing and Makeup Art, Nail Service and Look Modeling, organised with the support of the Union of Hairdressers and Cosmetologists of Russia, the Administration of Irkutsk and the Baikal Association of Beauty Industry Enterprises.

 

Within the Championship programme participants will show their skills in creating fashionable women's and men's hairstyling haircuts, will show creative abilities in the ‘Hairstyle for Newly Married on Long Hair’ fantasy competition, present new trends in the Salon Children's Hair Braiding nomination. In addition, the jury will estimate the works of the contestants in the ‘Make-up, modeling of eyelashes’ and ‘Nail design’ nominations. Also within the championship there will be a team competition of Fashion CITY beauty salons on the ‘Street Style’ subject. Participants under the age of 18 will be able to show their talents in the youthful amateur nomination for students of educational institutions. They will demonstrate the design on tips on the Children's World subject.

 

Another interesting event will be the seminar demonstration of progressive women's haircuts and the result of colouration using the OLLIN PROFESSIONAL dye brand, as well as the presentation of the FAST SHADE male dye from the KONDOR brand. The events will be held on April 7 on the scenic platform of the first pavilion of Sibexpocentre. They will be held by Georgiy Zhukov, international class master, founder and creative director of Georgiy Zhukov Education educational project for hairdressers, repeated finalist of the Russian Hairdressing Awards.  

The ‘Industry of Beauty’ exhibition will be supplemented by the highly topical programme and presentations. Natalya Maslova, Leading Specialist of the EstMaster Spanish massage school for SPA technologists of Russia and Europe, Master of facial and body massage of the international level with 18 years of experience will hold the presentation on the newest modern massage techniques on April 6. In anticipation of the Graduation season, the master class We present you a ready image for Graduation’ from the SAUVAGE LLC Company is especially relevant, it will be held on April 5 from 3 pm to 5 pm in the conference hall No. 1. The event will be held by Natalya Korotchenko, International Master, Prize-winner of the Russian Championship, Champion of the Golden Scissors. And on April 8 from 10.00 to 12.00 on the scenic platform there will be the ‘Stylistics of a graduation party’ master class on make-up from Anastasia Lyutykh, Representative of the cosmetic brand PROmakeup.   

For several years the subject of modeling and eyebrows correcting does not lose its relevance and demand. And, of course, this direction at the exhibition will be given special attention. April 7 in the conference hall №2 from 12.00 to 15.00 Nadezhda Desyatnikova, Teacher of the Lucas' Cosmetics professional cosmetics company, author of the courses on the ‘AnatomyEyebrows’ programme, eyebrow master with more than ten years of experience - will conduct several master classes on modeling eyebrows, organiser is the Kair store.

The exhibition will also present various areas of modern cosmetology. Every day at the stand of the Microsurgery cosmetology centre it will be possible to get a consultation of  the specialists free of charge, as well as learn more about popular injection procedures. On April 5-8, the employees of the centre will conduct 11 master classes for free, answer questions and give the recommendations. 

  

For 4 days nail studios, schools of manicure and pedicure will conduct more than 140 master classes during which they will tell about all the most relevant trends of nail design, modern techniques of manicure and pedicure, present different types of coverings, means of nail plate strengthening of the leading brands.   

The exhibition will also present various areas of modern cosmetology. Every day at the stand of the Microsurgery cosmetology centre it will be possible to get a consultation of  the specialists free of charge, as well as learn more about popular injection procedures. On April 5-8, the employees of the centre will conduct 11 master classes for free, answer questions and give the recommendations.

   

For 4 days nail studios, schools of manicure and pedicure will conduct more than 140 master classes during which they will tell about all the most relevant trends of nail design, modern techniques of manicure and pedicure, present different types of coverings, means of nail plate strengthening of the leading brands.

It should be noted that for guests and participants the bright entertainment programme is planned. Everyone will be able to see a fashion show of competitive models, ‘Spring in the City’ author's runway show from Irina Mashkova, fashion show of competitive works from the ‘Rustic’ creative workshop on creation of suits from non-standard materials, awarding ceremony of winners of exhibition events.

The exhibition will work from April 5 to April 8 from 10:00 till 18:00. More information about the programme of events can be found on the page of the exhibition.

 

Marketing and
Public Relations Department of 

Sibexpocentre OJSC


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8 (3952) 35-29-00 info@sibexpo.ru
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