The results of "World of Style and Beauty" exhibition

To look stylish and beautiful- a real art. Keeping track of the latest trends, looking for fashion trends, keeping track of new products that enter the markets of beauty industry - all this is the key to how to look successful and charming. The exhibition "The World of Style and Beauty" made it possible to demonstrate the improved products of salons not only in Irkutsk, but also in other cities, and helped establish contact between professional masters and specialists who wish to gain good experience and develop in their field. In addition, a competitive environment was created at the event, in which the masters fought for valuable prizes and the title of best.

Natalya Tretyakova, the Head of the Exhibition Organization Department of OJSC «Sibexpocentre», congratulated on completion of the exhibition:

All the days of exhibition at the IV International Championship “Baikal Beauty Expo”, which was held as a part of event, there were competitions in design, hairdressing and makeup, nail service and eye modeling. The event brought together both Russian specialists and foreign masters - representatives from Mongolia attended the championship. Everyone tried very hard and did their best in their work to win the main prize - registration tickets for participation in World Championship, which will be held in Sochi. It was a truly beautiful and large-scale event that helped someone take a step up, and someone to understand that they have where to grow and what to achieve in his field.

Exhibition has not done without a useful event for soul and good health – the "Marathon Health". Residents of city were looking forward to this event, and for good reason. They received a charge of positive emotions, useful tips for maintaining their health, tried to perform various massage techniques, received not only consultations from the best doctors of the city, but also relieved pain in the process of practical exercises, attended lectures by invited guests and experts in their field, and also did not leave without gifts. The marathon was played trip for two to the camp "Uliger" on Baikal lake. The event hosted a scientific and practical conference from representatives of international schools on professional Thai massage and myoplasty. Guests learned about the features of direction, what the difference from these procedures, what the benefits and what it meant. They could ask interesting questions and personally observe how to properly perform this or that manipulation on a person.

At the stand reserved for the Irina Mashkova’s championship zone in pedicure, invited guests could learn about high-class equipment, necessary preparations, skin treatment, application of material, preparation of nail plates, gel polish coating, home care with professional preparations and much more.

The business program of the exhibition was also quite saturated. Every day on the scenic area master classes by leading technologists of beauty industry were held. At the classes you could find out about express strengthening and New Year’s grattage, salon modeling with polygel and design in the “manicure” direction, how to properly care for hair at home, and also attend master classes in hairdressing. But that's not all: training sessions were held at the exhibitors' stands. So, one could attend workshops on manicure and pedicure, depilation, massage and cosmetology, eyebrow shaping, lamination of eyelashes. In addition, the participants presented their products, which were available in the public domain. It is worth noting the fact that the exhibition was useful not only for girls who pay special attention to their appearance, but also for young people who could buy men's hair care lines, electric tools designed for styling, and high-tech razors.

Exhibitors conducted fruitful and successful work at the exhibition, creatively approached the design of their stands and were awarded with awards from «Sibexpocentre». The «Avenue 11» salon, the «Cairo» store for cosmetologists and hairdressers, as well as the «Modern» and «City nails» companies, were awarded the golden star of the exhibition. The silver star was awarded to Irina Mashkova’s pedicure studio, TNL Professional and the Millennium Training Center. All exhibitors received well-deserved diplomas.

At November 17th , the exhibition "World of Style and Beauty" completed its work. Thanks to exhibitors, experienced craftsmen, as well as special guests who came to us from Russia and Mongolia, many gained grand experience and found everything they needed to perform quality work in their difficult but beautiful business. We thank everyone who attended our event and look forward to seeing you again at the Beauty Industry exhibition in spring. Will be seeing soon!