The ‘World of Style and Beauty’ exhibition completed its work

The ‘World of Style and Beauty’ exhibition bringing together top-ranked specialists, seasoned professionals and also everyone interested in different beauty directions completed its work.

The ceremony of closing was held on November 17. Within it there was the large-scale draw of prizes from participants and also rewarding of exhibitors and summing up the II International ‘BAIKAL BEAUTY EXPO-2018’ championship on hairdressing and make-up design, nail service, look modeling and permanent make-up.

Natalya Tretyakova, Head of the Department of Exhibitions Organization of Sibexpocentre OJSC performed with the words of gratitude:

During the exhibition, master classes of various directions of beauty industry were held on the scenic platform. It was a rewarding experience for specialists in beauty salons, as well as for beginners. So, Ekaterina Solomina, World Champion held the mega-master class in nail service ‘New Year's Designs of 2019. Watercolor’, in which she told everyone how to combine top technologies in express designs. And colorists of Ollin professional Fufaeva Marina (Novosibirsk) and Basakova Olga (Irkutsk) presented a new permanent dye, told about its advantages and revealed all the secrets of technologies.

On the event there were many useful lectures, such as: ‘4 steps to rejuvenation of skin of hands’, ‘Express manicure with a single cutter’, ‘Arch modeling: irregular shapes’, ‘Play of contrasts and gentle modulations’, ‘Air Chinese painting’ and many other things. On master classes it was possible to see visually technologies demonstrated by masters: step by step they showed how it is necessary to do this or that element, and everyone interested could ask the arising questions, and masters right there explained all the points online.

At the exhibition, it was also possible to purchase the necessary accessories for work, various consumables for nail service technicians, hairdressers, make-up artists and brow artists. A large range of new products was demonstrated, the best lines of various brands were presented. The event was attended by both regular customers and new visitors. The exhibition was useful not only to specialists, but also to those who make the first steps in beauty industry.

In completion of the exhibition all exhibitors who did a great job and made the event bright and saturated were awarded. The gold star was handed to AVENUE 11 salon (Karasyova Oksana individual entrepreneur) for active promotion of new technologies in the industry of beauty and organization of the international ‘BAIKAL BEAUTY EXPO-2018’ championship. The Vogue Nails Company also received gold star for design approach in stand design and the high level of work at the exhibition. The silver star was handed to ‘Modern’ studio, the ‘City Nails’ Company, Estetika LLC, ‘Zolotye Ruchki’ centre of training of specialists of the industry of beauty and also ‘Millennium’ Educational Centre.

The ‘World of Style and Beauty’ exhibition completed its bright programme. Undoubtedly, it was useful to many specialists of beauty salons: someone managed to improve his skills, someone got a new experience. Many purchased the necessary materials, and the exhibitors themselves were able to advertise their brands, share skills and innovations of their own production. Everyone who visited this event received a unique opportunity to communicate with the best masters in the field of beauty and improve their knowledge and skills.