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November 15 2018

A finding for beauty industry professionals

High-class masters came together on November 14 in Sibexpocentre at the ‘World of Style and Beauty’ exhibition to demonstrate the achievements, to present novelties and to tell about trends in the beauty industry. Top-ranking specialists will share the best technologies, skills, secrets and also will acquaint with new materials and brands.

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Most of girls look after themselves and strive to always look irresistible, and for this purpose they need those magic means which will be able to emphasize their beauty. And the exhibition will help them to find what is necessary. Here everyone will learn to observe harmony in style, will get acquainted with the recent fashion trends, will learn those secrets which will make you even more attractive.

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At the exhibition there is a good chance for those who independently study any areas of beauty, everyone will be able to get the missing knowledge and invaluable experience in order to do chic makeup, hairstyle or manicure. It is not enough to have a little basic knowledge to become a professional, you need a mentor who will help and guide to achieve the desired result. Our exhibition is intended for this purpose - it helps to correctly understand and make sense of the world of beauty, so that the created image does not look like bad taste. At the event there will be useful master classes where you can learn how to become an independent manicurist, how to save on products, experts will talk about facial massage techniques, demonstrate manicure, and guests of the exhibition will be able to estimate the demonstration of various brands.

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On the first day of the exhibition, on November 14, the opening ceremony was held. Tatyana Krayeva, Head of the Consumer Market Development Department of the Consumer Market Service and Licensing of Irkutsk Region made a welcoming speech on the scenic platform:

It is pleasant to note that this event has already become traditional, it is a bright event in the beauty industry of Irkutsk Region. The exhibition programme is always full of various events. I am sure that everyone will find something new, interesting and useful. I wish everyone fruitful work, success and implementation of plans.4.JPG

Natalya Tretyakova, Head of the Department of Exhibitions Organization of Sibexpocentre OJSC performed with the words of welcome:

Our exhibition is a platform on which it is possible to show your skill, professionalism, to exchange experience, to get acquainted with new products and services, to learn about current trends in the world of style and beauty. During four days there will be the highly topical programme both for beginners and skilled masters. I wish everyone fruitful and successful work.

Also at the opening ceremony the II International ‘BAIKAL BEAUTY EXPO-2018’ championship on hairdressing and makeup design, nail service, look modeling and permanent make-up took place. The opening speech was made by Oksana Karasyova, organizer of the championship:

On behalf of organizers I want to wish to all participants, models, those who helped to create images, good mood and bright impressions. I want to note that world champions in nail service, hairdressing came to us as members of the jury, and this suggests that the level and service of masters should grow.

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Further the floor was given to Elena Dikova, Director of the College of Management and Business:

Interest in the championship steadily grows, thanks to high-quality preparation and the competent organization, and for this it is necessary to tell the words of gratitude to Oksana Karasyova. Sometimes in the championship hot fight is started, but for us the main thing is participation, exchange of experience, support of colleagues. I wish to all participants new victories in the championship and in business.

At the exhibition specialists including hairdressers, brow stylists and masters of other directions have an opportunity to get an expendable material, to estimate fashionable novelties of the best designers, to visit master classes and the presentations of high quality professionals, to learn new technicians and to plunge into the bright atmosphere of the industry of beauty. Here is the interesting show programme within which fashion shows from designers will be held.

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The festive atmosphere reigns in Sibexpocentre: each stand is creatively decorated by masters, a wide range of goods is pleasing to the eye. Absolutely everyone, whether amateur or professional, can get all necessary accessories for the work. At stands the wide choice of gel polishes, materials for design of nails, the necessary equipment for hairdressers is presented. Besides, anyone can buy perfumery, clothes, cosmetics, jewelry, special body care products and many other things.

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At stands there is interactive showing of master classes, professionals tell, and some even demonstrate on models technique for brow masters, specialists of nail service and spa-services.

The best masters of Irkutsk, Russia and abroad who are ready to tell about the most interesting and important in the field of beauty industry came together on the ‘World of Style and Beauty’ exhibition. Surely come and delight yourself with something pleasant and beautiful!

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The duration of the exhibition is from November 14 to November 17 from 10 to 18 o'clock. You will be able to find more detailed information on the page of the exhibition.


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8 (3952) 35-29-00 info@sibexpo.ru
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